New year, new Stitch!
news & insight: Sally lewis
After months of breathing new life into our brand (in the strange year that was 2020), we are delighted to reveal the new Stitch!
Working with Mutts&Misfits, we have been on an intense journey that has got us talking, searching, arguing and finally landing on our proposition that cements the original intention behind the word Stitch : Joined up design.
I started the studio in 2012 with the aim to join up architecture and urban design into a single practice, making sure that nothing would fall through the gaps, and vowing that we would never fall into the trap of growing so big we would have to separate the disciplines out again. Joined up design is the antithesis of design silos; you will never find departmental heads at Stitch.
We are very grateful to our esteemed clients and collaborators who gave their time generously for interviews with Brian Cooper of Mutts&Misfits at the beginning of the process, resulting in an incredible synergy of themes to guide our thinking, despite the broad spectrum of leaders interviewed. We look forward to sharing some invaluable insights from these friends over the coming months.
We are also hugely inspired through the process of working with Mutts&Misfits, a loose-fit organisation of thinkers and do-ers (designers, web developers, brand consultants). We are rewarded with a solid brand foundation from which to build our future. Mutts&Misfits ensured there was no naval gazing. We arrived at a place where are confident in our belief that our role as architects is not to only design buildings, but to build thriving neighbourhoods, shaped by the common good, held dear by communities for generations to come.
Special thanks to: Neil Kirby, Peter Murray, Jennie Coombs, Jim Dodd, Lis Rodriguez, Ed Richards, Roger Hepher, Brian Cooper, Verity Morris, Dasha Eesti